SOCIAL MEDIA HAS CHANGED HOW WE COMMUNICATE.

We live in a world of constant visual stimulation and sound bytes. Apps like TikTok and Instagram provide us with reel after reel of information on historical events, how to cook, and do the latest dances. We FaceTime instead of just calling.We prefer to watch a YouTube "How To" video, rather than read the manual. We have Zoom meetings instead of phone conferences. We expect to not only hear, but to also see our communications.

Information presented both visually and aurally is retained up to 65% more than when presented just verbally. This is especially true with younger generations that were raised in the social media age. Young Millenials and GenZ are now old enough to serve on juries and work in defense firms. If you want to reach this demographic, you need to adapt your presentation strategy. This is why the use of video presentations is a necessary component in today's litigation practices.

A Day-in-the-Life VIDEO or Settlement Documentary will:

• Create an unflinching portrait of your client's activities of daily living and their struggles to complete the simplest of tasks. It will also highlight how determined your client is to maintain a sense of independence, which will allow the audience to emotionally connect with your client. What can be most compelling is how your client succeeds in finding ways to still successfully engage in simple activities such as cooking a meal, playing with their child or going to the store.
• Give defense counsel and adjusters a preview of who the jury will see testify. They will see how likable, credible, and sympathetic your witnesses are. It will make settlement a likely possibility.
• Educate the viewer on: What it really means to be partially or fully paralyzed; The ongoing surgeries needed for someone living with third degree burns on over 70% of their body; Why a prosthesis is uncomfortable and your client usually prefers not to wear one. Remember, most jurors have no idea what a hoyer lift is, that friction sores are common with prosthetic limbs, or that bladder and bowel incontinence accompanies paralysis. A video will help clear up any confusion or misconceptions your audience may have. An informed jury is more inclined to award your client a higher amount.

THIS IS WHY A VIDEO PRESENTATION IS INVALUABLE.

All too often, clients feel their case isn't "big" enough to warrant doing a video presentation. What they fail to realize is that the award can double if the adjusters or jury can fully appreciate the damages your client endures on a daily basis.

Settlement Documentaries, Wrongful Death Videos and Day-in-the-Life videos aren't cost prohibitive. A basic Day-in-the-life video costs around $2500. A Settlement Documentary averages between $4500-$8000 -depending upon the number of interviews and shoot days. In the big picture, it's a small investment that will greatly increase the value of your client's award.

You can't afford to be behind the times.